Adtaxi Announces New Business Venture with Emmis Communications

Adtaxi, one of the country's fastest-growing digital marketing agencies, today announced a new business venture with Indianapolis-based Emmis Communications, one of the nation's most respected diversified communications companies. The latest addition to the Adtaxi Alliance, this strategic business relationship will deploy Adtaxi's expansive digital expertise to support growth for Emmis Communications and outstanding results for their clients. 

“The Adtaxi Alliance is a powerful resource, enabling growing media companies to quickly and reliably expand their digital offerings through new solutions and categories as well as added time, resources and expertise,” said Chris Loretto, EVP of Adtaxi. “Emmis Communications is a longstanding leader and innovator with a strong commitment to their clients, and we are delighted to count them as a new member of the Adtaxi Alliance.”

Fulfilling an ad buy is one thing – providing results that prove a holistic return on investment is another. For more than ten years Adtaxi has been at the forefront of effective and transparent digital marketing, combining platform expertise and sophisticated strategies with a distinctly human approach to drive meaningful results.

“As the digital advertising ecosystem continues to become more and more complex, we are thrilled to expand our product and service offering to clients by bringing Adtaxi onboard as a valued programmatic ally. Adtaxi has a rich history in delivering results across all digital channels for advertisers employing a thoughtful and partnered strategy. We know that Adtaxi and Quantum, their omnichannel marketing optimization approach, will provide Emmis Marketing an edge in a very crowded marketplace for years to come.” said Bob Parrish, Director of Business Development, Emmis Marketing.

 

For more information about Adtaxi, visit www.Adtaxi.com

For more information about Emmis Communications, visit www.Emmis.com

 


 

About Adtaxi

Founded in 2010 within MediaNews Group, Adtaxi made its mark in programmatic advertising before expanding into search, social, and connected TV. Over time, Adtaxi has refined and perfected its holistic performance-based strategy, which became the foundation of Quantum, originally launched in 2015. Leveraging the power of people plus technology, Adtaxi’s innovative full-funnel methodology leverages a variety of tools and processes throughout the client lifecycle to drive omnichannel optimizations across channels to maximize performance and deliver superior value for advertisers. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles. Find Adtaxi on Twitter, LinkedIn and Facebook.

 

About Emmis

Emmis Communications Corporation (Nasdaq: EMMS) currently owns 4 FM and 2 AM radio stations in New York and Indianapolis, as well as Indianapolis Monthly magazine. Emmis also owns a controlling interest in Digonex, which provides dynamic pricing solutions across multiple industries, and Lencore, the world leader in high-quality sound masking solutions for offices and other commercial applications.

 

 

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