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Is Your Business Ready for Outside Help? [Quiz]

As your business grows, you may be debating whether to hire another marketing specialist or partner with an agency. However, it's not merely a matter of choosing between a...

Employee Spotlight: Malcolm Weaver

Today we're shining our spotlight on Malcolm Weaver - a strategy loving Account Manager and self proclaimed "sneaker-head". Keep reading to learn more about his favorite...

The Importance of Reaching Your Target Niche

To make sure your ads and other marketing efforts resonate with audiences, you need to make sure they are targeted toward your niche. According to HubSpot, the fact is that ...

Who Should Be Handling Your Social Media

Regardless of the size of your business, you should be on social media. Many people assume that getting on and using social media is easy, as a little side activity that they...

How to Market the Indy Lifestyle

If you want your advertising to attract more leads and increase sales, you need to speak directly to your local audiences for the best results. As a local business, you should...

What's a Good Form Fill/Email to Lead Ratio?

If you want to gauge your email campaigns and contact forms’ success, one way to measure their performance is to look at your form fill and email to lead ratios. In an email...

Top 5 Blogs of 2020

We are looking forward to the new start that 2021 is sure to bring. However, looking back on 2020, we realized that our blog content never skipped a beat!

Digital Advertising: Why It's Important Not to Bite Off More Than You Can Chew

When advertising your business, it's essential to make sure your brand appears in front of as many people as possible. However, it's equally important to avoid committing to...

How Storytelling Turns Prospects into Customers

If you're looking for an effective way to connect with your customers, storytelling remains one of the best tools to use. People love a great story that they can relate to,...

3 Ways to Combine OTT with other Digital Marketing Channels

OTT marketing is a powerful medium for reaching and engaging with your target consumers. A mountain of solid evidence backs up this conclusion. For instance, one study found...

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