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The Experience and Expertise You Get When You Hire Emmis Marketing

Are you interested in a high-quality experience that will allow you to reach your marketing goals? Your ROI is our business--and we work hard to ensure that you're seeing a...

Mistakes to Avoid When Building Your Marketing Plan for the Remainder of 2020

By now, everyone has experienced the effects of the pandemic both personally and professionally. Not only have many companies had to change their business approach due to new...

How to Pivot Your Goals Now and See Marketing Results in 2020

The pandemic has forced everyone to revise their original marketing goals and take a closer look at the strategies that will serve them best. Marketing plans that were carefully...

Perfect Pairings: The Best Marketing Channels to Use for Different Marketing Goals

Maximizing marketing campaigns is the goal of any business or company. However, what makes this process so complicated is the number of marketing channels out there that can reach...

Do Your Tracking Methods Align with your Marketing Goals?

The ultimate goal of marketing is to have a positive return on your marketing investment or ROMI. It's not enough to merely track gross sales and the amount of money directly...

Going Beyond SMART Goals

SMART Goals are a business administration concept developed to teach managers the best way to communicate their overall objectives. SMART Goals also layout a pathway that...

How to Create a Storytelling Marketing Strategy

Over the last decade, marketers have started to use a storytelling marketing strategy to add monetary value to products or brands. Evidence of the strategy's effect unearthed in...

Is Your Marketing Success Measurable or Make-Believe?

Is marketing an art or a science? The simple answer is: it is both.

Some Affordable Content Management Tools for Struggling SMBs

Life was going along fine. You were creating beautiful content on schedule. It was so easy with all the contributors under one roof to meet your timeline and produce outstanding...

Your Customers Have Changed: Re-Evaluating Your Target Audience

There's an old Yiddish proverb that states: "We plan, God laughs." So far the year 2020 has driven home the point that marketing plans may be among the most hilarious conceits in...

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