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Long Live the Pixel: The Power of Facebook Custom Audiences

Think about how you decide who would most benefit from receiving your Facebook ads. Chances are, you would prefer to show them to people who have already interacted with your...

National Creativity Day

It's National Creativity Day, but the creative juices never stop flowing here at Emmis Marketing! Here's a few ways that our team stays creative, whether they're in the office or...

Why Everyone is Talking About Retargeting and What You Should Do About It

In a perfect world, all your customers would follow a clearly identified, step-by-step process, from discovering they need your product to clicking purchase on your website the...

How to Align Your Marketing Plan with 2020 Surprises

2020 has been filled with surprises and shifts in what your business needs to provide, both to your community and your customers. You have faced new rules that you must adhere to,...

Your Unfair Advantage: Marketing During Uncertainty

During times of uncertainty, like the current coronavirus crisis, many businesses are dealing with substantial challenges. Major multinational companies are slashing their...

Digital Marketing as a Coronavirus (Advertising) Cure

As businesses around the world continue to deal with the effects of COVID-19, many marketers are facing a reduction in available ad spend. Companies that have to cut costs right...

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