Today we're shining our spotlight on one of the head honchos here at Emmis Marketing, Bob Parrish. Keep reading to learn how he got started in the industry and what he loves most about it!
What are your responsibilities in your role as Director of Business Development at Emmis?
I solve problems for businesses. Everything that we do at Emmis Marketing is based on helping customers be better in their digital marketing approach. I take pride working with a team that can take complex business problems and solve them through technology and creativity while stoking the emotional embers to connect with a target consumer.
How did you break into the industry and land your first job?
As a bright-eyed freshman in college, I harassed the Program Director at WLRW in Champaign, IL for months to get a job. He finally caved and took a meeting with me. I had no clue what I was doing, but was eager to learn. I started working weekend promotions events where I would load vans and set up at remote broadcasts and then started hosting my own on-air shift from midnight- 6a on Friday and Saturday nights.
How did you first become interested in the industry?
Honestly, I wanted to be a teacher until I took a tour of numerous media facilities as a junior in high school. That day changed my world. I was intrigued by the equipment and microphones and the wild personalities that I encountered that day. The production guy who wrote, voiced, and produced commercials was a wild man and I was drawn to his personality. When I left that day, I knew exactly what I wanted to do.
What are your favorite projects to work on?
My favorite projects are ones that generate meaningful impact for communities or businesses. It can be rewarding working with advocacy organizations that can see direct positive outcomes from campaigns that Emmis Marketing build and execute.
What's your favorite part about working at Emmis?
It’s got to be the people. Connecting with a team of really talented people is important to me. And having fun while we do it. Remember, we work in advertising…It should be fun and a little dangerous! It takes a unique group of people to run a successful marketing agency.
Do you have a personal philosophy about marketing?
I wouldn’t call it a philosophy, but I believe that creative is the most important for businesses and marketers. We use a lot of the same tactics and platforms to distribute the message for businesses, but what you say is the most important thing for every campaign.
What's your advice for anyone trying to break into the industry?
Be flexible and always be willing to learn. Persistence is key. If you want an opportunity, you have to take it away from someone else. Don’t be forgettable.
Who would you want to play you in a movie of your life?