This month we're shining our spotlight on Heidi Brewer, our Ad Op Specialist with big love for the Big Island!
What are your responsibilities in your role as Ad Operations Specialist at Emmis?
I traffic all of the ads on our websites as well as project manage all digital campaigns by working closely with the strategists, account executives, promotion directors, brand managers & our content team.
What were you up to before you joined Emmis?
Bruddah! I was livin' da island life in Honolulu, Hawaii. Hiking, beaching, Pa'u hana & celebrating Aloha Fridays. I obtained my Hawaii Real Estate license and worked for Colliers International as a Commercial Real Estate Property Manager.
What’s a typical day in your life at work?
Oh, my favorite word... BASECAMP. It is my life now. I was previously the National Sales Assistant and was only required to log in occasionally. Now it runs my life and allows me to set up projects based on campaign deadlines. The other part of my day is placing ads on our sites, heavy communication with the strategists to ensure order accuracy, reviewing processes to identify streamlining opportunities and working with the creative team to ensure smooth execution for all projects.
What is your favorite part about working at Emmis?
Growth. The opportunity to learn the traditional radio side of the business and later the ability to move into the digital/marketing side. Personal growth within a company is what I value most overall. I am always ready for a new challenge. LET'S GO!
What is your favorite thing about working in marketing?
I enjoy being around so many creative minds. Creativity does not come naturally for me so when I see others excelling it inspires me to be better and work harder at it.
What is your advice for anyone trying to break into the industry?
Stay hungry, be willing to take on more and be creative. Take it upon yourself to push your limits and dig into the details and statistics to constantly educate yourself. Take creative risks. Be innovative, aware, persistent, bold, creative, detailed & accountable.
Who would you want to play you in a movie of your life?
Kristen Wigg, I am in no way funny like her but I wish I was!
If given the chance, who would you like to be for a day?
Simone Biles. When I was young, I was a competitive gymnast so to be given an opportunity to compete again would be incredible.