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For nonprofit organizations, video marketing is among the most effective methods to get their message across. Video is one of the best mediums to help you get your information across because it allows you to show and tell your story. Other types of marketing channels don't make it as easy to connect with your audience on an emotional level, which is why video is critical, particularly for nonprofits working to promote a sympathetic cause.
Online video marketing also has the potential to reach many audiences all over. Six out of every ten people prefer to watch online videos over traditional TV, and you can also reach mobile users as mobile video consumption sees a 100% increase annually. If you want to speak to a wide range of audiences through various platforms, video is how to do it.
Want to know more about how to incorporate video marketing? The following are some effective video strategies that can help your nonprofit organization get the most out of your campaigns.
Testimonial videos are a great way to showcase what your nonprofit does and the people you help, without the need to say it yourself. People also trust testimonials, which builds more trust in your brand—72% of consumers find that positive reviews and testimonials make them more trusting of a business. That also applies to nonprofit organizations investing in a cause that they want others to support.
When consumers can hear what real people have to say about your organization, this builds a level of trust and credibility that other marketing efforts may not achieve. One example of a nonprofit testimonial may include a local family that an organization helped. In a testimonial video, members of that family may detail what the organization did to step in and help them in their time of need. In the process, more people will become not only more aware of your organization, but they will also be more likely to invest in your cause.
In addition to showing people who your organization has helped, you can also show the people behind your organization in "meet the team"-style videos. By introducing your team, you can lend a human face to your organization, and the community can get to know your staff. This builds up a more personal connection that makes your organization feel less like a faceless entity and more like a group of generous, empathetic people.
For instance, you could create a holiday marketing video that features your team members, giving a personal thanks to the community for their contributions. Staff members can briefly discuss what they do and the role they play in the organization. At the same time, you can show footage of your staff at work giving back to the community and helping those in need.
Like your "meet the team" videos, you can show your staff at work in your community. Giving people a glimpse into your operations can make what you do feel even more real to your audience. In turn, people will learn more about what you do specifically for the community, gaining a better understanding of your inner workings.
Through behind the scenes videos, you can also get more people interested in volunteering with your nonprofit, as they see how they can contribute. These videos can also build even more trust in your organization by showing where donations and your staff's time is going.
For example, you could produce a video that shows your staff both at work in their offices and interacting directly with people in the community. You can give a brief overview of how donations contribute to your operations and the processes behind your work.
Introductory videos are ideal for sharing what your organization stands for, who you help, and your mission. People can watch these videos to learn what your nonprofit aims to achieve and a basic overview of how you achieve it. From there, you may lead people to learn more about you, which may take them to your other videos.
You can use these videos to encourage more people to donate to your cause or volunteer their time.
Thank you videos give you a chance to show how much your organization appreciates your community, encouraging them to contribute to your mission. These videos can also serve as "meet the team" videos as people in your organization give personal thanks. You can then push these videos on your website and social media profiles, where they may attract more engagement.
They are also great to film and send directly to people who have volunteered or donated to your organization, making them feel both seen and appreciated.
With well-produced and informative videos that accurately and effectively represent your organization, you can encourage many people to contribute to your organization and the community. At the same time, you can make people who've already contributed feel like their efforts were worth it, leading them to return to you. Harnessing the power of video marketing can ultimately give your organization the chance to connect with your audiences in ways that other channels simply cannot.