What's a Good Form Fill/Email to Lead Ratio?
If you want to gauge your email campaigns and contact forms’ success, one way to measure their performance is to look at your form fill and email to lead ratios. In an email...
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Top 5 Blogs of 2020
We are looking forward to the new start that 2021 is sure to bring. However, looking back on 2020, we realized that our blog content never skipped a beat!
Digital Advertising: Why It's Important Not to Bite Off More Than You Can Chew
When advertising your business, it's essential to make sure your brand appears in front of as many people as possible. However, it's equally important to avoid committing to...
How Storytelling Turns Prospects into Customers
If you're looking for an effective way to connect with your customers, storytelling remains one of the best tools to use. People love a great story that they can relate to,...
3 Ways to Combine OTT with other Digital Marketing Channels
OTT marketing is a powerful medium for reaching and engaging with your target consumers. A mountain of solid evidence backs up this conclusion. For instance, one study found...
How to Brand Through Storytelling
Try to think back to a specific time when you watched TV and came across a particularly memorable ad. There was likely an ad at some point that you felt did an excellent job of...
Impactful Video Strategies for Nonprofit Organizations
For nonprofit organizations, video marketing is among the most effective methods to get their message across. Video is one of the best mediums to help you get your information...
Does Grassroots Marketing Still Work?
Grassroots marketing remains one of the most effective ways to connect with specific audiences, showing that you understand them by appealing to their emotions. It's more than...
Marketing for Government Agencies
Creating a unique marketing campaign while remaining tasteful may seem like a daunting task as a government agency. Unlike companies in the private sector with more leeway to...
Adtaxi Announces New Business Venture with Emmis Communications
Adtaxi, one of the country's fastest-growing digital marketing agencies, today announced a new business venture with Indianapolis-based Emmis Communications, one of the...