Employee Spotlight: Nick Escobar
Today we're shining a spotlight on our Nick Escobar, one of our Digital Sales Strategist and the resident office ping-pong champ.
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Is Your Business Ready for Outside Help? [Quiz]
As your business grows, you may be debating whether to hire another marketing specialist or partner with an agency. However, it's not merely a matter of choosing between a...
The Importance of Reaching Your Target Niche
To make sure your ads and other marketing efforts resonate with audiences, you need to make sure they are targeted toward your niche. According to HubSpot, the fact is that ...
Who Should Be Handling Your Social Media
Regardless of the size of your business, you should be on social media. Many people assume that getting on and using social media is easy, as a little side activity that they...
How to Market the Indy Lifestyle
If you want your advertising to attract more leads and increase sales, you need to speak directly to your local audiences for the best results. As a local business, you should...
What's a Good Form Fill/Email to Lead Ratio?
If you want to gauge your email campaigns and contact forms’ success, one way to measure their performance is to look at your form fill and email to lead ratios. In an email...
Top 5 Blogs of 2020
We are looking forward to the new start that 2021 is sure to bring. However, looking back on 2020, we realized that our blog content never skipped a beat!
Digital Advertising: Why It's Important Not to Bite Off More Than You Can Chew
When advertising your business, it's essential to make sure your brand appears in front of as many people as possible. However, it's equally important to avoid committing to...
How Storytelling Turns Prospects into Customers
If you're looking for an effective way to connect with your customers, storytelling remains one of the best tools to use. People love a great story that they can relate to,...
3 Ways to Combine OTT with other Digital Marketing Channels
OTT marketing is a powerful medium for reaching and engaging with your target consumers. A mountain of solid evidence backs up this conclusion. For instance, one study found...