7 Government Marketing Best Practices
Great marketing helps government agencies keep their audiences engaged and informed. Marketing enables government agencies to do their job more effectively by establishing a...
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Train Your Brain with This Marketing Quiz
It's National Train Your Brain Day and we're putting your knowledge to the test with this short marketing terms quiz. Whether your a marketing novice or an industry pro, we...
4 Tips for a Smooth Transition When Changing Your Agency of Record
The time has come to switch marketing agencies. How do you go about it? Many executives put the decision off because they associate the switch with numerous problems. They...
5 New Digital Marketing Tactics to Consider for Your 2021 Marketing Plans
Forward-looking marketing departments are already developing their plans for 2021. Many marketing departments will branch out into new tactics in the coming year. The following...
5 Ways to Know You Found the Right Marketing Partner for Your Government Agency or non-profit agency
Marketing in Business-to-Customer (B2C) and Business-to-Business (B2B) industries is all about selling products and services. Things are different for government and non-profit...
What Your Marketing Team Should Be Doing Now to Prepare for 2021
As 2021 approaches, marketing departments need to prepare their plans accordingly. At the same time, marketers should maintain flexibility as they navigate the uncertainties...
5 Signs Your Business is Ready to Hire an Agency
Growing your in-house marketing team can be costly and limiting, especially if you need a scalable marketing solution as your business grows.
5 Proven Digital Marketing Tactics That Work for Professional Service Companies
Professional service companies are trying to sell abstract services, which aren't as easy to advertise as physical products. Consequently, professional service providers have a...
How You Can Save and Make Money When You Hire the RIGHT Marketing Agency
As your business grows, you may be debating whether to hire another marketing specialist or partnering with an agency. However, it’s not merely a matter of choosing between...
Marketing Goals: How Many Is Too Many?
Any great marketing strategy involves setting goals. Many individuals believe that the more you want to accomplish, the more goals you need to set. Unfortunately, this method...