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What is your OTT Strategy?

Over the top (OTT) media has become an increasingly popular source of news and entertainment for consumers. It’s on pace to make traditional television all but obsolete in the...

The Experience and Expertise You Get When You Hire Emmis Marketing

Are you interested in a high-quality experience that will allow you to reach your marketing goals? Your ROI is our business--and we work hard to ensure that you're seeing a...

Mistakes to Avoid When Building Your Marketing Plan for the Remainder of 2020

By now, everyone has experienced the effects of the pandemic both personally and professionally. Not only have many companies had to change their business approach due to new...

How to Pivot Your Goals Now and See Marketing Results in 2020

The pandemic has forced everyone to revise their original marketing goals and take a closer look at the strategies that will serve them best. Marketing plans that were...

Perfect Pairings: The Best Marketing Channels to Use for Different Marketing Goals

Maximizing marketing campaigns is the goal of any business or company. However, what makes this process so complicated is the number of marketing channels out there that can...

Do Your Tracking Methods Align with your Marketing Goals?

The ultimate goal of marketing is to have a positive return on your marketing investment or ROMI. It's not enough to merely track gross sales and the amount of money directly...

Going Beyond SMART Goals

SMART Goals are a business administration concept developed to teach managers the best way to communicate their overall objectives. SMART Goals also layout a pathway that...

How to Create a Storytelling Marketing Strategy

Over the last decade, marketers have started to use a storytelling marketing strategy to add monetary value to products or brands. Evidence of the strategy's effect unearthed...

Is Your Marketing Success Measurable or Make-Believe?

Is marketing an art or a science? The simple answer is: it is both.

Targeting Your Real Audience through Market Segmentation

To be a successful marketer, your first thought has to be the consumer and spending time breaking down who they are in their habits, opinions, and behaviors. This process is...

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