Some Affordable Content Management Tools for Struggling SMBs
Life was going along fine. You were creating beautiful content on schedule. It was so easy with all the contributors under one roof to meet your timeline and produce...
Blog
Filter by Category
Your Customers Have Changed: Re-Evaluating Your Target Audience
There's an old Yiddish proverb that states: "We plan, God laughs." So far the year 2020 has driven home the point that marketing plans may be among the most hilarious conceits...
Long Live the Pixel: The Power of Facebook Custom Audiences
Think about how you decide who would most benefit from receiving your Facebook ads. Chances are, you would prefer to show them to people who have already interacted with your...
National Creativity Day
It's National Creativity Day, but the creative juices never stop flowing here at Emmis Marketing! Here's a few ways that our team stays creative, whether they're in the office...
Why Everyone is Talking About Retargeting and What You Should Do About It
In a perfect world, all your customers would follow a clearly identified, step-by-step process, from discovering they need your product to clicking purchase on your website the...
How to Align Your Marketing Plan with 2020 Surprises
2020 has been filled with surprises and shifts in what your business needs to provide, both to your community and your customers. You have faced new rules that you must adhere...
Your Unfair Advantage: Marketing During Uncertainty
During times of uncertainty, like the current coronavirus crisis, many businesses are dealing with substantial challenges. Major multinational companies are slashing their...
Digital Marketing as a Coronavirus (Advertising) Cure
As businesses around the world continue to deal with the effects of COVID-19, many marketers are facing a reduction in available ad spend. Companies that have to cut costs...
The Time We Stayed Home & All Advertising Was The Same
The online marketing and advertising community applauded individual agencies and corporations for their quick response to the pandemic as they adjusted their advertising to...
Attention Business Owners: Strategize, Plan, Implement, Win
“A goal without a plan is just a wish”, right?
Or that’s what I’ve always been told by former managers when setting personal and professional goals. I feel like a former Ad...