Perfect Pairings: The Best Marketing Channels to Use for Different Marketing Goals

Maximizing marketing campaigns is the goal of any business or company. However, what makes this process so complicated is the number of marketing channels out there that can reach potential customers. Yet, in order to profit from your marketing strategies, you need to figure out which one can reach the most amount of customers.

So how can you achieve this goal? Multi-channel marketing. 

But not all multi-channel strategies are made equal. Some pairings work better than others. Below are a few examples of how pairing marketing channels combine to achieve great results.

Radio and Landing Pages

Radio has been around for years, reaching 92% of Americans weekly. What makes it so popular as a marketing tool is its ability to reach different people across all ages, ethnicities, and genders. In addition, it connects you with the audience at the right moment, usually when consumers are out and ready to buy.

Landing Pages are a standalone web page created for an advertising or marketing campaign. They work by encouraging a customer to take an action, which occurs after a customer "lands" on a page after they click on an ad or a link. Landing pages also allow for Google pixel retargeting, which can raise conversion rates over 150%. 

Content Marketing and SEO

Content marketing is a type of marketing focused on publishing, distributing, and creating specific content for targeted online audiences. As advertising continues to get more expensive, companies need to focus on what works. So it's no surprise that so many businesses turn to content marketing when 70% of people would rather get information from blogs than traditional advertisements.

Search Engine Optimization increases the presence of your website on search engines. This usually takes place by showing them at the top of search engine results pages (SERPs). In fact, 93% of online experiences usually begin with a search engine. New prospects can’t find your content unless it has a visible presence on search engines.

Television and Twitter

Television watching has changed as technology has advanced. Did you know that 77% of the time when viewers watch TV, they are also staring at another device? Yet, it still plays an important role in marketing as it reaches a vast audience and does so in a short period. 

Twitter is nothing new in the world of social media, but its presence can provide us with a lot more than just random thoughts of the day. In truth, promoted tweets can raise television ad recall by +9%, which can mean big things and large sales for your company. 

LinkedIn Lead Gen Forms and Email Marketing

LinkedIn Lead Gen Forms combine pre-filled lead generation forms with the trustworthiness of LinkedIn (according to a Business Insider survey up to 75% of respondents trust LinkedIn above all other social media channels). That means higher conversion rates for gaining e-mail addresses from real prospects.

Email marketing uses email to send advertising, solicit sales, or request business. But is email marketing still valuable as part of a digital marketing strategy? The answer is YES. Especially when you consider the median ROI for email marketing is 122%.

Video Pre-Roll and Social Media

Video Pre-Roll is a video ad that automatically plays before a featured video. These video ads have an average click-through rate of 1.84%, which is the highest of all digital formats.

Social Media is wildly popular across all demographics. When these social media posts include a video, they have 48% more views.

Search Ads and Retargeting

Search advertisements are the method of placing online ads on web pages that show the results from specific search engine queries. And when you use this method to advertise, you can reach the people you want to reach when you want to reach them, as long as you optimize this platform. For example, Google Ad results, receive 65% of clicks that started with a buying keyword.

Retargeting also referred to as remarketing, is a type of online advertising that can help you keep your brand in front of traffic that decides to leave your website by "following" them all over the web. Retargeting search ads are a great way to bring you the customers you need by providing you with a higher conversion rate than most display ads.

Email and Retargeting

Email marketing can do much more than just get you into someone's inbox. The average "welcome" email has an open rate of 82%. These welcome e-mail can include pixels for retargeting.

Retargeting Ads have an average CTR that is 10x that of display ads. Retargeting produces an easy and effective way to supplement your email marketing campaign with display advertising. It's a powerful way to target your email subscribers and keep your brand in front of them without sending too many emails. 

Promotions and Email

Promotions are an extremely engaging way to reach prospects, especially when 33% of contest entrants are open to receiving information about the brand. 

Email marketing is how you inform contest entrants about your brand. It also serves as a way to inform others about promotions. Over 28% of consumers would like to receive promotional emails more than once per week.

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