3 Ways to Combine OTT with other Digital Marketing Channels
OTT marketing is a powerful medium for reaching and engaging with your target consumers. A mountain of solid evidence backs up this conclusion. For instance, one study found...
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5 Proven Digital Marketing Tactics That Work for Professional Service Companies
Professional service companies are trying to sell abstract services, which aren't as easy to advertise as physical products. Consequently, professional service providers have a...
Perfect Pairings: The Best Marketing Channels to Use for Different Marketing Goals
Maximizing marketing campaigns is the goal of any business or company. However, what makes this process so complicated is the number of marketing channels out there that can...
Long Live the Pixel: The Power of Facebook Custom Audiences
Think about how you decide who would most benefit from receiving your Facebook ads. Chances are, you would prefer to show them to people who have already interacted with your...
Why Everyone is Talking About Retargeting and What You Should Do About It
In a perfect world, all your customers would follow a clearly identified, step-by-step process, from discovering they need your product to clicking purchase on your website the...
Your Unfair Advantage: Marketing During Uncertainty
During times of uncertainty, like the current coronavirus crisis, many businesses are dealing with substantial challenges. Major multinational companies are slashing their...
Digital Marketing as a Coronavirus (Advertising) Cure
As businesses around the world continue to deal with the effects of COVID-19, many marketers are facing a reduction in available ad spend. Companies that have to cut costs...