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What Your Marketing Team Should Be Doing Now to Prepare for 2021

As 2021 approaches, marketing departments need to prepare their plans accordingly. At the same time, marketers should maintain flexibility as they navigate the uncertainties...

5 Signs Your Business is Ready to Hire an Agency

Growing your in-house marketing team can be costly and limiting, especially if you need a scalable marketing solution as your business grows.

How You Can Save and Make Money When You Hire the RIGHT Marketing Agency

As your business grows, you may be debating whether to hire another marketing specialist or partnering with an agency. However, it’s not merely a matter of choosing between...

Marketing Goals: How Many Is Too Many?

Any great marketing strategy involves setting goals. Many individuals believe that the more you want to accomplish, the more goals you need to set. Unfortunately, this method...

7 Things Your Marketing Department Could Be Doing if You Hired a Marketing Agency

Any top-notch marketing campaign includes a set of sophisticated tactics. To achieve success, the process requires time, effort, and full dedication. A small marketing team...

Mistakes to Avoid When Building Your Marketing Plan for the Remainder of 2020

By now, everyone has experienced the effects of the pandemic both personally and professionally. Not only have many companies had to change their business approach due to new...

Going Beyond SMART Goals

SMART Goals are a business administration concept developed to teach managers the best way to communicate their overall objectives. SMART Goals also layout a pathway that...

How to Create a Storytelling Marketing Strategy

Over the last decade, marketers have started to use a storytelling marketing strategy to add monetary value to products or brands. Evidence of the strategy's effect unearthed...

How to Align Your Marketing Plan with 2020 Surprises

2020 has been filled with surprises and shifts in what your business needs to provide, both to your community and your customers. You have faced new rules that you must adhere...

The Time We Stayed Home & All Advertising Was The Same

The online marketing and advertising community applauded individual agencies and corporations for their quick response to the pandemic as they adjusted their advertising to...

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