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What's a Good Form Fill/Email to Lead Ratio?

If you want to gauge your email campaigns and contact forms’ success, one way to measure their performance is to look at your form fill and email to lead ratios. In an email...

Digital Advertising: Why It's Important Not to Bite Off More Than You Can Chew

When advertising your business, it's essential to make sure your brand appears in front of as many people as possible. However, it's equally important to avoid committing to...

How Storytelling Turns Prospects into Customers

If you're looking for an effective way to connect with your customers, storytelling remains one of the best tools to use. People love a great story that they can relate to,...

Does Grassroots Marketing Still Work?

Grassroots marketing remains one of the most effective ways to connect with specific audiences, showing that you understand them by appealing to their emotions. It's more than...

What Your Marketing Team Should Be Doing Now to Prepare for 2021

As 2021 approaches, marketing departments need to prepare their plans accordingly. At the same time, marketers should maintain flexibility as they navigate the uncertainties...

5 Signs Your Business is Ready to Hire an Agency

Growing your in-house marketing team can be costly and limiting, especially if you need a scalable marketing solution as your business grows.

How You Can Save and Make Money When You Hire the RIGHT Marketing Agency

As your business grows, you may be debating whether to hire another marketing specialist or partnering with an agency. However, it’s not merely a matter of choosing between...

Marketing Goals: How Many Is Too Many?

Any great marketing strategy involves setting goals. Many individuals believe that the more you want to accomplish, the more goals you need to set. Unfortunately, this method...

7 Things Your Marketing Department Could Be Doing if You Hired a Marketing Agency

Any top-notch marketing campaign includes a set of sophisticated tactics. To achieve success, the process requires time, effort, and full dedication. A small marketing team...

Mistakes to Avoid When Building Your Marketing Plan for the Remainder of 2020

By now, everyone has experienced the effects of the pandemic both personally and professionally. Not only have many companies had to change their business approach due to new...

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