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4 Tips for a Smooth Transition When Changing Your Agency of Record

The time has come to switch marketing agencies. How do you go about it? Many executives put the decision off because they associate the switch with numerous problems. They...

5 New Digital Marketing Tactics to Consider for Your 2021 Marketing Plans

The year 2020 is not quite finished yet, but forward-looking marketing departments are already developing their plans for 2021. Many marketing departments will branch out into...

5 Ways to Know You Found the Right Marketing Partner for Your Government Agency or non-profit agency

Marketing in Business-to-Customer (B2C) and Business-to-Business (B2B) industries is all about selling products and services. Things are different for government and non-profit...

Why Post-COVID is the Perfect Time to Hire a Marketing Agency

COVID-19 changed the way consumers think and act. Even though some countries are beginning to reopen, over 40% of buyers are still mindful of how they spend their money.

How to Pivot Your Goals Now and See Marketing Results in 2020

The pandemic has forced everyone to revise their original marketing goals and take a closer look at the strategies that will serve them best. Marketing plans that were...

Going Beyond SMART Goals

SMART Goals are a business administration concept developed to teach managers the best way to communicate their overall objectives. SMART Goals also layout a pathway that...

Targeting Your Real Audience through Market Segmentation

To be a successful marketer, your first thought has to be the consumer and spending time breaking down who they are in their habits, opinions, and behaviors. This process is...

Your Customers Have Changed: Re-Evaluating Your Target Audience

There's an old Yiddish proverb that states: "We plan, God laughs." So far the year 2020 has driven home the point that marketing plans may be among the most hilarious conceits...

How to Align Your Marketing Plan with 2020 Surprises

2020 has been filled with surprises and shifts in what your business needs to provide, both to your community and your customers. You have faced new rules that you must adhere...

Your Unfair Advantage: Marketing During Uncertainty

During times of uncertainty, like the current coronavirus crisis, many businesses are dealing with substantial challenges. Major multinational companies are slashing their...