Who Should Be Handling Your Social Media

Regardless of the size of your business, you should be on social media. Many people assume that getting on and using social media is easy, as a little side activity that they can work on in their spare time. However, this simply isn't the case. Managing one or more social media profiles takes work and diligence, and many business owners don't have the time or resources to dedicate to these efforts. Posting weekly or even daily is a must, and encouraging and monitoring engagement is another potentially daunting task that can detract from others. Instead, consider working with professionals to handle your social media.

You need to give your social media channels the attention they deserve. Social networks remain the most significant source of inspiration for purchases, as 37% of consumers are inspired to purchase via social media. If you're not taking the time to develop and manage your profiles fully, you may benefit from having dedicated consultants handle your accounts.

Having a Dedicated Person to Manage Social Media

To successfully and efficiently manage your social media accounts, it's not enough to have someone in your office take the time to work on them. Ideally, the person handling your accounts should be able to do it full-time or have it as one of their core job duties. This is particularly necessary if your brand is managing multiple profiles and large followings.

Consider working with someone whose job is in the same area of expertise or even works on social media as a full-time job. Your account manager or office manager likely won't have the time, expertise, or dedication that your social media profiles require. Instead, look for someone in the marketing department who can give social media the attention it needs.

For smaller companies, owners or operators may feel as though they can handle their social media accounts independently. The problem is that this can detract from many other aspects of growing and running a business until it may become nearly impossible to manage social media. With someone who has sufficient experience and ample time to devote to social media, you can remain comfortable in knowing that your accounts are in good hands. At the same time, you'll be able to direct your focus on other vital areas, including handling leads and converting them into customers.

Hire Out for Help

When outsourcing your social media management, there are several options you can consider if you don't have anyone in-house who can devote their time and energy to it. These options include:

Freelance Social Media Managers

Many freelance social media managers have experience and expertise in social media, with the ability to give your accounts the attention they need. Freelancers may post regularly, engage with audiences in comments, schedule posts, and more. However, freelancers may be limited when it comes to local knowledge.

Local Boutique Social Agencies

A local boutique social agency can come to events or know the area, offering a local knowledge level that freelancers are less likely to have. They may be able to appeal to local audiences by engaging with them regarding upcoming events or regional trends. However, they may not be well-versed in marketing or have all the resources needed to develop a complete social media solution.

Marketing Agencies

If you're in need of a comprehensive social media campaign, a marketing agency has the experience, tools, and resources to meet your requirements. Unlike other options, marketing agencies can develop a full-fledged solution for your business, with the resources needed to help you achieve your goals and measure the results of your efforts. Their main job is to manage your social media and successfully understand your audiences and business goals to optimize your campaigns accordingly.

With some outside help supporting your social media efforts, you can benefit in many ways. Professionals behind your campaigns can help:

  • Create the content posted and shared on social media
  • Manage a calendar to maintain consistent posting habits
  • Put together all of the creative, including images and videos used in social media ads
  • Schedule in advance to equip your campaigns weeks or even months ahead
  • Manage follower engagement
  • Analyze data with a full suite of marketing tools to measure success

Work with Dedicated Professionals to Build Successful Social Media Campaigns

Outsourcing social media management can be highly beneficial to your efforts. Whether your business is large or small, you and your teams are likely busy expanding and developing your business. A successful social media campaign requires consistent management and attention, which you may not be able to give to your social media efforts. As a result, you may not be taking full advantage of this channel to attract new leads and drive more sales.

With experienced professionals managing your social media, you can reap the rewards of effective social media management along with other digital marketing channels. An excellent social media campaign will build trust among audiences, integrate your business in the community, support other local efforts, and ultimately encourage people to purchase from you. Working with social media marketing professionals will enable you to direct your focus to other areas while helping you get the most from Facebook, Twitter, LinkedIn, and other platforms. Without this marketing channel, you could be missing out on vital opportunities to grow and appeal to your target audiences. Instead, connect with experts who can ensure your social media has the chance to flourish.

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